La Estrella de Panorama Mall Singing Contest

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What a pleasure it was to produce a regional singing contest that offered local singers an opportunity to be discovered by the community, entertainment industry executives, media and make some new fans. As an added bonus, I partnered with a record label executive, public relations firm, LatinoLa.com and featured upcoming recording artists to inspire the contestants and give guests a treat. The contest was patterned after American Idol, but I have been involved with talent scouting and contests since the early 90′s. Brownstone, signed to Michael Jackson’s label, was one of the first groups my event production partners showcased.